La democrazia ai tempi dei Ferragnez: l’attesa di una influencers politics dal like al voto

Abstract

In the last decade, the media presence of the young couple Fedez and Chiara Ferragni had seen such an increase that made them become real digital celebrities. Their public exposure is contributing to create expectations that situate them in the collective imagery as influence leaders capable of framing political issues. Starting from the studies that take into consideration celebrity politics, this text analyzes the use of rhetoric agreements and emotions by the couple, paying particular attention both to the type of consensus established between follower and influencer and to the potential scenarios of using virtual consensus for political outcomes.