«I have nothing to offer but blood, toil, tears and sweat»: come comunicare quattro rischi in una sola frase

Authors

  • Luigi Spina Università Federico II di Napoli

DOI:

https://doi.org/10.6092/issn.2724-5179/21476

Keywords:

Winston Churchill, Democritus, Epicurus, Tetrapharmakos, Rhetoric, Second World War

Abstract

Starting from ancient texts including examples of risk communication, this paper analyzes the famous speech (13 may, 1940) in which Prime Minister Winston Churchill promised to the United Kingdom «blood, toil, tears and sweat».

Published

2025-03-06

How to Cite

Spina, Luigi. 2024. “«I Have Nothing to Offer But Blood, Toil, Tears and sweat»: Come Comunicare Quattro Rischi in Una Sola Frase”. DNA – Di Nulla Academia 5 (1). Bologna:86-96. https://doi.org/10.6092/issn.2724-5179/21476.